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Car Care Council and Google partner for webinar

The nonprofit Car Care Council is hosting a free webinar on consumers' car care decisions. The organization is partnering with Google to present the “Spring Into Maintenance” webinar on March 20 at 2 p.m. EST.

Google, Facebook and your customers

What does all the Google goop and Facebook fodder mean to an independent tire dealer? Modern Tire Dealer columnist Wayne Croswell says you may decide to ignore one or both, but the user communities won’t, especially if they have a bad experience.

Google vs. Facebook: The battle lines have been drawn

What comes to mind when you hear the word “Google”? Do you think, search engine? Did you know it’s the most widely used search engine on the Internet? It’s five-and-a-half times more popular than its closest rival, Bing. Maybe you think of it as a place to look up a business on Google+ Local or do you think of Google Gmail, which is a very popular free email service?

Discovering clues on the map to buried treasure

For centuries, men have combed the planet in search of fabled riches. Almost 600 years ago, European expeditions began seeking El Dorado, the legendary “Lost City of Gold.” Many expeditions followed for centuries, relying on past explorer’s maps as well as direction from local guides and grand tales from other adventurers.

Social media management

In my previous article, I explained the importance of optimizing your website for mobile devices. In 2012, for the first time ever, more searches will be performed on mobile devices than on PCs. It’s all part of the social media revolution.

Be careful, Google is smarter than you think

Well, the digital world keeps on changing, and it’s changing at digital speed. As the digital world accelerates, it will continue to impact the retail, aftermarket sales counter like never before. We are in for some very dramatic changes!