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Hyun Bum Cho

SEMA Show, Day Two: Hankook launches Laufenn

Hankook Tire Co. Ltd. launched the Laufenn tire brand with products for the passenger, UHP, on- and off-road SUV/LT and winter markets at the 2014 Specialty Equipment Market Association (SEMA) Show in Las Vegas.

Hankook: 'We will become a global brand'

The Hankook Tire America Corp. dealers who gathered in Cancun, Mexico, for the company's annual dealer meeting were treated to an unexpected and candid presentation by Hyun Bum Cho.