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M/T tires

Atturo Unveils a New M/T Tire — the Trail Blade MTS

Atturo Tire Corp. is extending its Trail Blade tire lineup to include the Trail Blade Sport series. The company will unveil the first tire in the series, the Trail Blade MTS, at the 2019 Specialty Equipment Market Association (SEMA) Show.

Photos: A Look at the New Falken Academy

Falken Tire Corp. has created a new in-person training program for tire dealers, and Modern Tire Dealer Senior Editor Joy Kopcha grabbed a seat in a June 2018 session. The two-day training includes one day in the classroom at Sumitomo Rubber North America Inc. headquarters, and another day on the track and on the trail testing Falken products.

Pinpointing the Modern M/T Tire Customer

Are M/T tires for enthusiasts seeking adventures or their buttoned-down brethren chasing a certain look? Modern Tire Dealer asked manufacturers for details about the consumers they are targeting as well as their latest M/T tires.

Nexen Goes Off-Road With the Roadian MTX Tire

Nexen Tire America Inc. is entering another segment of the off-road tire market, and will debut the Roadian MTX at the 2017 Specialty Equipment Market Association (SEMA) Show.  

M/T Tires are Having a Moment: Consumer Demand Is Blurring the Lines

Of the 19 tire manufacturers who responded to our questions, 11 have introduced new M/T tires since 2015. And at least three more new M/T tires are expected to be unveiled in the next 24 months. Nick Gutierrez, sales manager for Sentury Tire Americas, refers to it as a “flash flood.”