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Neeraj Kanwar

When it comes to hiring a celebrity spokesperson, Apollo Tyres Ltd. believes cricket is the way to go. The India-based company signed Sachin Tendulkar, one of the greatest cricketing players in the world, as its brand ambassador for a period of five years.

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Apollo Opens Tire Plant, Its 6th, in Budapest, Hungary

As expected, Apollo Tyres Ltd.'s Onkar S Kanwar was there. So was his son, Neeraj. But the opening of the company's new $500 million consumer and commercial tire plant in Budapest, Hungary, on April 7 also drew politicians of the highest order, including Prime Minister Viktor Orban.

Apollo Appoints Senior VP for North America

Apollo Tyres Ltd. has named its first senior vice president for North America: Steven Smidlein. He will be responsible for building the brands and sales of both Apollo and Vredestein tires.

Apollo Acquires German Tire Distributor

Apollo Tyres Ltd. is acquiring a German tire distributor, Reifencom GmbH, for 45.6 million Euro. The company operates 37 stores and service centers throughout Germany, and has an online presence in six countries: Germany, France, Italy, Austria, Switzerland and Denmark.

Apollo promotes Kumar to CFO

Gaurav Kumar has been elevated to the role of chief financial officer at Apollo Tyres Ltd. He joined Apollo in 2004 and previously served the company as group head of corporate strategy and finance.

Apollo hires Matos as chief quality officer

Apollo Tyres Ltd. has hired Pedro Matos as its chief quality officer at Apollo Tyres Ltd. He will be based out of the company’s Global Quality and Business Excellence Office in Enschede, The Netherlands, and will handle the entire portfolio of quality and business excellence in the organization.

Apollo chooses Hungary for plant site

And the winner is: Hungary. In June, Apollo Tyres Ltd. had narrowed the location for its consumer and commercial tire plant to Hungary or Slovakia.