Richard "Dick" Morgan, president of Morgan Marketing Solutions Inc. and a longtime contributor to Modern Tire Dealer, recently received the Lifetime Achievement Award from the Institute of Management Consultants USA (IMC).
Going From 'Surviving' to 'Much Improved'
Situation: Milt Average, owner of Middleroad Tire, grew increasingly disappointed in the performance of his company. His five-store dealership had produced profits in the 2% to 4% range five years in row. But the most recent year showed a profit below 2%, creating real concern. Milt was determined to go from “fair” to much better results.