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Rick Brennan

3 Areas to Watch for a Commercial Rebound

From trucking to manufacturing to construction, Sumitomo Rubber North America Inc. (SRNA) gathered data to paint a picture of the overall commercial sector as a way to calculate how it will affect the tire world. Here are takeaways from three key segments of the industry.

SRNA Data Shows 1 State Has Bucked Downward Trend

Passenger vehicle miles driven have made a steady comeback from the pit of late March and early April, and Rick Brennan, vice president of strategic planning for Sumitomo Rubber North America Inc., says the data shows passenger travel has recovered 90% of what was lost three months ago.

COVID-19 Brings Good News for Falken Dealers

It’s about time the coronavirus brings some good news for a change. This dose of positivity is destined for tire dealers of the Falken brand, and specifically the WildPeak A/T3W.  

Sumitomo's Snapshot of the Tire Industry Amid COVID-19

The U.S. tire industry was already off to a rough start in 2020 before the coronavirus. That's one takeaway from Sumitomo Rubber North America Inc.'s first virtual dealer forum. We've compiled five more takeaways, covering the original equipment and replacement tire markets in both the consumer and truck tire businesses.  

How Low Can a Tire Profile Go?

Ultra-low aspect ratios could be feasible, but then that changes section widths. They'd have to be much wider, and would need more flex. That leads to changes in wheel wells. (You can see where this is going.)

Photos: A Look at the New Falken Academy

Falken Tire Corp. has created a new in-person training program for tire dealers, and Modern Tire Dealer Senior Editor Joy Kopcha grabbed a seat in a June 2018 session. The two-day training includes one day in the classroom at Sumitomo Rubber North America Inc. headquarters, and another day on the track and on the trail testing Falken products.

Falken Invests in Its Dealers With Falken Academy

A year ago Falken Tire Corp. was investing its money into marketing itself as the Official Tire of Major League Baseball. This year, the tire maker is spending that money on independent tire dealers.