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Rick Phillips

Trust Trumps Features and Benefits: First, Seek to Understand. Then Sell

According to the United States Bureau of Labor Statistics, there are more than 150 million people currently employed in the U.S. Out of all those hard-working people, about 15 million or so consider themselves to be salespeople. So, essentially, one in every 10 working Americans is out there, trying to sell something for a living.

Four Factors That Enhance the Customer Experience

Your attention to detail, or lack of it, shows. A business that pays attention to detail gives customers peace of mind and connects with them emotionally. It makes them feel good and creates a good customer experience. There are four little things that make a big difference.