Keter Tire Ltd. is bringing its NeoTerra brand passenger, light truck and medium truck tires to the United States through its recently created Keter Tire USA subsidiary.
Trust Trumps Features and Benefits: First, Seek to Understand. Then Sell
According to the United States Bureau of Labor Statistics, there are more than 150 million people currently employed in the U.S. Out of all those hard-working people, about 15 million or so consider themselves to be salespeople. So, essentially, one in every 10 working Americans is out there, trying to sell something for a living.