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Selling

Ultimately, Selling Is All About Human Interaction

There is no record of the first sales transaction. Perhaps it involved one caveman selling a loin cloth to another caveman. If so, I’ll bet it was advertised as “extra soft.” That’s called salesmanship!

See a sales counter rehab for under $2,500

Modern Tire Dealer columnist Wayne Williams teamed up with Daniels Tire Service to rehab a dysfunctional sales counter. He took photos to document every step of the project.

Offering choices and winning customers

In the retail tire market, the “best/better/good” selling method has been around for many years. In today’s competitive tire and auto repair business, best/better/good is still the best way to build trust and qualify the retail customer.

Selling is a contact sport

At a very young age, I could tell the difference between a ’55, ’56 and ’57 Chevy. Later, I could tell the difference between a ’61, ’62 and ’63 Chevy Impala, which was considerably more difficult.