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Steven Liu

Hercules Focuses on Winter With Latest CUV/SUV Tire

With the continuing growth of the CUV and SUV market, Hercules Tire & Rubber Co. has created the Avalanche XUV, a winter tire wholly dedicated to the most popular style of vehicles on American streets.

Hercules adds 8 sizes to Terra Trac AT II

Hercules Tire and Rubber Co. is adding eight sizes to the Terra Trac AT II. These latest additions bring the line’s total offering to 55 SUV and light truck SKUs, ranging from 15 to 20 inches and featuring both black and outlined white letter sidewalls.

New sizes added to Roadtour line

Hercules Tire and Rubber Co., a wholly-owned subsidiary of American Tire Distributors Inc., reports Roadtour brand tires are now available in seven new sizes.

Hercules adds 5 sizes to Terra Trac D/T

Hercules Tires has added five sizes to its popular Hercules Terra Trac D/T line. The premium, multi-purpose commercial traction tire is designed for a range of on- and off-road applications.

Hercules adds Liu to tire marketing team

Hercules Tire & Rubber Co. has added Steven Liu to its marketing team. Liu will serve in the role of Hercules’ Director of Consumer Tire Marketing, managing the product screen for all Hercules and Ironman Brand consumer products.

Federal honors winners of summer promotions

Tire Dealer’s Warehouse (TDW) recently launched “Fly away with Federal,” a month-long promotion that is a follow-up to the “Federal Month” summer incentive promotion.