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Goodyear in Review: the Many Attempts to be 'Blimp Worthy' in 2017

Was 2017 a good year for Goodyear? That's a relative question. But the company, as Chairman, CEO and President Rich Kramer keeps saying, continues to follow its long-term strategy of embracing the revolutionary changes in technology (he calls them a "disruption"), catering to millennials, and “to work from the market back” to deliver the tires dealers demand the most, especially high value-added tires such as the Goodyear WeatherReady.

Ad Wars: Discount Tire Versus Conrad's Tire Express

Last night I watched back-to-back tire advertisements on the national evening news that took different approaches to wooing the customer. One was from Discount Tire. The other was from Conrad’s Tire Express & Total Car Care.

Belle Tire Rebrands as 'My Guy' for Tires and Auto Care

Belle Tire Distributors Inc. has a new brand position and year-round media strategy. The new “My Guy” campaign is designed to reinforce Belle Tire’s position as a source of affordable and dependable tires and auto care.