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For the second year in a row, Michelin North America Inc. is celebrating the efforts of millions of transportation industry workers who keep the holidays moving through a social and digital media appreciation campaign, #KeepThanksMoving.

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Goodyear Promises a 'Good Year' in 2016

Goodyear Tire & Rubber Co. has resolved to make 2016 a 'good year' for consumers across the United States with the launch of a 10-day social media sweepstakes from the company's Twitter handle.

Look to Twitter for a treasure trove of data to enhance your business

Signing up to use Twitter is one thing. Sending a tweet is another baby step. But using the social media network to draw attention to your business, engage with your customers and ultimately measure your results is another thing altogether. It might sound frightening and intimidating, but it doesn’t have to be.

Pirelli promotes men's health via Twitter

Pirelli Tire North America Inc. has launched a Twitter campaign with the Men’s Health Network. The #HealthierMan campaign aims to raise awareness of the importance of a healthy lifestyle and simple daily habits that men can implement for overall health benefits.

Continental kicks up Twitter fun for World Cup

As the official tire of the U.S. Women’s National Team, Continental Tire the Americas LLC is spreading the soccer love by handing over its @continentaltire Twitter account to men's soccer legend Cobi Jones. Jones will be live tweeting for Continental during the first three U.S. FIFA Women's World Cup games.

ACDelco is now on Twitter, Instagram

ACDelco announced it has expanded its social presence to Twitter and Instagram in an effort to engage young consumers and other social media users to the brand’s 90,000-plus products, services and network of Professional Service Center participants.

Falken's Hoit is all a-Twitter over activity

Falken Tire Corp. says it has become the number one “followed” tire brand -- on Twitter. Falken bases the milestone on the use of “@falkentire” anywhere on the social media platform.

Discovering clues on the map to buried treasure

For centuries, men have combed the planet in search of fabled riches. Almost 600 years ago, European expeditions began seeking El Dorado, the legendary “Lost City of Gold.” Many expeditions followed for centuries, relying on past explorer’s maps as well as direction from local guides and grand tales from other adventurers.

A Twittering tire dealer – you are kidding, right?

Let’s be honest from the start. You do not care about Twitter. Despite all of those who promote the efficacy of “social media,” you sort of laugh at the idea of being Tweeted what someone did on their lunch hour. It is laughable, really.