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Wayne Croswell

All the tire dealer wanted to do was upgrade his point-of-sale software. He chose an in-house server-based system, and made sure his employees received the proper training.

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You and Your Software Provider: How the Relationship has Evolved

 A long time ago in a galaxy far, far away... software companies developed complete point-of-sale systems for tire dealers. These systems included POS, inventory control, sales history, A/R, A/P, G/L and even payroll. They were your one-stop shop for business automation.


What’s with the pound signs everywhere? You know that symbol “#” over the number 3 on the keyboard that looks like a Tic-tac-toe game board. We used to call it the “pound sign,” now it’s hashtag this and hashtag that.

How to handle bad online reviews

Does your business have bad online reviews? Do you care? You probably do, and yes, you should care. Virtually every business will eventually receive some bad online reviews from its customers. It’s practically impossible to satisfy all your customers all of the time.

WECnology names Top Dog ‘WECnologist’

Wayne Croswell, CEO author of MTD’s Counter intelligence department and president of WECnology LLC, announced its newest “WECnologist,” Top Dog Solutions Inc., a business analytics and reporting solutions provider.

‘Just the facts, ma’am’

Do you remember who made famous the saying, “Just the facts, ma’am”? It was Sgt. Joe Friday of the television show “Dragnet,” played by Jack Webb.

Google, Facebook and your customers

What does all the Google goop and Facebook fodder mean to an independent tire dealer? Modern Tire Dealer columnist Wayne Croswell says you may decide to ignore one or both, but the user communities won’t, especially if they have a bad experience.