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New Tire Pros Ad Campaign Costs $1 Million

American Tire Distributors Inc. (ATD) has launched a $1 million ad campaign highlighting the work of its Tire Pros franchisees. The message is hassle-free customer service.

Tenneco Ad Campaign Touts Advantages of Monroe Products

Tenneco Inc. has launched an extensive print and digital advertising campaign called “If It Doesn’t Say Monroe” which highlights the quality, performance and value benefits of the Monroe brand of ride control products.

Jack Williams Tire Unveils 'The Right Way' Campaign

Jack Williams Tire and Auto Service Centers reports it has launched its new “The Right Way” campaign, supporting its dedication to treat every customer and every car the right way – "The Williams Way."

BKT emphasizes shared experiences

Balkrishna Industries Ltd. (BKT) says its new advertising campaign’s figurative slogan, “We experience – being part of your field,” represents the company’s promise and commitment to share experiences, emotions and skills.

Falken ad campaign wins more awards

Falken Tire Corp.'s "Conquer Your World" advertising campaign has been recognized by the International Academy of Visual Arts with three Davey Awards for Print Advertising.