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Red Kap creates 'The Craftsmen' video series

Red Kap, one of the world’s largest manufacturers of automotive workwear, is preparing to launch "The Craftsmen," a video series profiling custom builders who embody the brand’s core values of heritage, craftsmanship and passion.

Yellow Pages advertising and ROI

At one time, the Yellow Pages may have been the most important advertising medium at a tire dealer's disposal. Today, there are many, including direct mail and the Internet. Are they Yellow Pages still one of them?