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Tire Pros dealers across the country are making a new promise to consumers — that they'll provide hassle-free service. This summer the retail group will unveil the "Hassle-Free. Guaranteed." message in a new national campaign.

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Belle Tire Rebrands as 'My Guy' for Tires and Auto Care

Belle Tire Distributors Inc. has a new brand position and year-round media strategy. The new “My Guy” campaign is designed to reinforce Belle Tire’s position as a source of affordable and dependable tires and auto care.