Gone are the days where pricing was the top factor in online tire sales. Something else has taken its place: convenience.
MTD Exclusive: Michelin To End Online PLT Tire Sales to Consumers
More than three years after launching its e-commerce platform in the U.S., Michelin North America Inc. is shutting it down. The tiremaker is suspending all direct-to-consumer passenger and light truck tire sales on April 30.