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As a business owner, you understand the importance of managing and protecting your tangible assets, such as property, inventory, equipment and employees. But what about the assets that lack a tangible cost or value?

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The Do’s and Don’ts of Social Media

Used properly and with a well-thought out strategy in place, social media can help tire dealers boost awareness, drive more traffic to their stores and secure repeat customers. Used improperly and in a scatter-shot way, social media can potentially damage a dealership’s reputation and drive customers away.

Sentury Announces Refresh of Landsail Brand

Sentury Tire USA Inc. is refreshing its Landsail brand as part of the company’s “new strategy to communicate a clearer message to both end users and trade customers.”

Titan Is Raising Money to Help Farmers in Crisis

Spring floods inundated Midwest farms, and Titan International Inc. is donating funds to help the Farm Rescue Foundation address the crisis. Tire dealers and their customers can help the cause.

MATDA Joins TIA's Social Media Platform

The Mid-America Tire Dealers Association (MATDA) has joined the social media content platform developed by the Tire Industry Association (TIA) and the Automotive Marketing Foundation (AMF).

9 Ways to Use Social Media Now for Tire and Auto Service Businesses

Social media matters for the tire and auto repair industry as it’s the only non-intrusive way to talk to consumers directly and to get them what they need fast says Ken Halle, president of ASA Automotive Systems Inc. He offers nine tips for making social media an effective part of a shop’s marketing strategy.