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ultra-high performance tires

Yokohama Will Pump Up Advan Line in 2020

Yokohama Tire Corp. is breathing new life into its Advan line, Fardad Niknam, Yokohama’s senior director of product marketing and planning, told Modern Tire Dealer during this week’s Specialty Equipment Market Association (SEMA) Show.

TBC Updates Sumitomo HTR Enhance Lineup

TBC Brands LLC is updating the Sumitomo HTR Enhance line for the performance tire market with three products and 82 sizes for fitments on passenger cars, CUVs and SUVs.  

The Ultimate UHP Tire Dealer

W-, V-, Y- and Z-rated tires have accounted for 80% of the over-the-counter business at Butler Bros. Tire Co. Inc. for more than 20 years. The dealership, which goes to market as Butler Tires and Wheels or just Butler Tire, stocks very few H-rated tires (which make up 19% of the sales) and keeps no S- or T-rated tires (only 1% of sales) in inventory at any of its four stores, all located in Georgia.