Management

ARTICLES

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How to Deal with Difficult Customers

Proven Techniques For Making Customers Feel Served - Not Sold

Today, your salespeople and technicians must be trained to educate the customer and build trust quickly. Why? Because most of the time, difficult customers are created by you and/or your people. And you may not even realize it. 


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How to 'Level Up' Your Salespeople

Training is a Must - But First, Know Who to Invest In

In 2022, professional training is a critical must. As an industry, we don’t train nearly enough. To retain good employees, they need to know that they are being paid fairly and have been given the tools to do the job right. 


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Legislative Issues to Watch in 2022

TIA Focuses on Estate Tax, Fuel Efficiency, Right to Repair and More

"We’re going to see a lot of legislation on both the state and federal levels” during 2022 that will impact independent tire dealers, notes Roy Littlefield IV, director of government affairs for the Tire Industry Association.


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How to Make Google Work for You

Take Control of Your Online Profile

Have you Googled your business lately? I hope so, because for a tire dealership, reputation is everything. If you give customers great service they can trust, they will stay fiercely loyal to you and tell their friends. If you don’t, watch out!  


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How to Get Ahead of a Shrinking Workforce

Get Creative in Building Your New Pipeline of Techs

Two of the most frustrating things to hear in our industry are “I’m too busy to go out looking for techs” and “Well, it’s been slow, so I don’t think I can afford another tech right now.” As an industry, we need to go out looking for people who aren’t looking for us.


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