How to Overcome Sticker Shock

Dealers Are Handling Objections to High Tire Prices

With a national inflation rate of nearly 8.5%, you would be hard-pressed to find a consumer product that has not gone up in price. That includes tires - resulting in sticker shock for some consumers who have been out of the market for several years. 

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asTech Unveils Repairify Institute

Repairify Inc. dba as asTech unveiled its new training program, the Repairify Institute, during the 2022 Specialty Equipment Market Association Show. The training focuses on adaptive learning, which allows students to work at their own pace and expand upon already-retained knowledge. 

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Hess Passes Gavel to New TIA President Pangle

The Tire Industry Association (TIA) held its annual membership meeting and press conference before the start of this year's Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nev. Mason Hess, outgoing TIA president, handed over the gavel and presidential title to Jim Pangle.  

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