The Alenza Sport A/S tire has been specified as original equipment on select models of the 2021 Nissan Rogue. Bridgestone Americas Inc. says the Rogue is the first vehicle in the U.S. and Canada to feature tires with the company's newest fuel efficient technology.

Nokian Tyres Inc. and POWDR, a company that operates resorts around the country, will be planting 50,000 trees following a promotion earlier this year.

 Bridgestone Americas Inc.'s OTR tire plant in Bloomington, Ill., is celebrating 55 years of operation.

Balkrishna Industries Ltd. is expanding its already-robust efforts to provide COVID-19 relief with the recent establishment of a contactless coronavirus treatment center at its plant in Bhuj, India.

Vipal Rubber continues to invest in manufacturing with the addition of a new, $20 million plant in Perez, Argentina.

More good things are around the corner for ag tire manufacturers and dealers, Paul Hawkins, senior vice president of aftermarket sales for Titan International Inc., recently told MTD. In this exclusive interview, Hawkins discusses the state of ag tire demand in North America, new products that Titan will roll out during 2021 and more.

Gabriel Asbun succinctly articulated Bridgestone Americas Inc.’s long-term strategy during the company’s all-digital 2020 Consumer Tire Business Meeting, which was held on Nov. 18. “Our number one priority is to continue to create a stronger tire business that will start with delivering the right mix of products to help meet the needs of your customers today, while at the same time investing in tire-centric and mobility solutions for tomorrow."

Fuel efficiency and a quiet, comfortable ride might not be the first things that come to mind when thinking about light truck tires. But the tiremakers designing original equipment LT tires indicate those are key considerations at work in the next generation of products.

National Tire Wholesale (NTW) customers will have exclusive access to a new brand of medium truck tires in North America. TBC Brands LLC says the Prinx lineup features seven application types.

ZC Rubber America Inc. is opening a new distribution center in December 2020 so serve the eastern U.S. The warehouse, located in Statesville, N.C., will serve as the distribution hub for Arisun truck tire customers and dealers in the region.

The Falken Ziex ZE001A all-season tire in size 235/65R17 103T will roll on the 2021 Toyota Sienna. It's the first tire to be made in Sumitomo's factory in Buffalo, N.Y., selected as an original equipment fitment.

A new, "tailor-made" Pirelli Scorpion ATR has been designed for the all-new Ford F-150 pickup.

Toyo Tire U.S.A. Corp. has revamped the traditional in-person Toyo Treadpass at the SEMA Show into a three-dimensional, virtual experience with a dozen one-of-a-kind vehicles making their world debut.

In a legislative update sent out today, the Tire Industry Association (TIA) said it believes "we will still be working with a split Congress" following the Jan. 5 run-off election in Georgia. TIA officials also shared further thoughts on issues the incoming Biden Administration will tackle.

Independent tire dealers will be seeing more electric vehicles at their locations, writes MTD Editor Mike Manges. But do you know what "goes into" an EV tire? Manges recently talked with one of the principal engineers behind the new, all-electric Mustang Mach-E to find out.

Bartec USA has rolled out two new tire pressure monitoring system (TPMS) service tools: the Tech450Pro, a premier TPMS scanner that replaces Bartec’s popular Tech400Pro, and the Tech600 Pro.

Hankook Tire America Corp. is providing original equipment tires for the heavy duty models of both the 2021 Chevrolet Silverado and GMC Sierra.

Yokohama Rubber Co. Ltd. expects to see a “stronger than expected recovery” and is revising its full-year sales and income projections as a result.

Despite third quarter losses, Toyo Tire Corp. officials say they "are witnessing an earlier than expected recovery, though things vary somewhat among different markets."