As president of Cooper Tire & Rubber Co.’s Americas division, Chris Ball is focusing on three areas: retail expansion, communicating Cooper's brand message to a wider audience and "building out our partnerships with our distributors and getting access through our retailers, whether they are large nationals or independent retailers.” In this exclusive interview, Ball elaborates on the above initiatives. He also discusses Cooper’s strategy at the wholesale distributor level, how emerging vehicle technologies could impact Cooper’s product development, the role that tire dealers will continue to play in the company’s growth and more.
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