Goodyear Completes Acquisition of Cooper

Goodyear Tire & Rubber Co. has completed its acquisition of Cooper Tire & Rubber Co. "The combination unites two leading tire companies with complementary product portfolios, services and capabilities to create a stronger U.S.-based leader in the global tire industry," say Goodyear officials.

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How to Leverage Events to Attract New Customers

All of us are looking for ways to generate new business. There are two basic ways to accomplish this: do more with the customers that you have or increase the number of customers you serve. While both are effective, one is much more limiting. The greatest gain comes in finding ways to bring in more customers.

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