The zLine A/S tires come fitted with Nokian’s Driving Safety Indicator on the center rib which shows the percentage of tread depth that remains.

Nokian Extends its All-Season Lineup

Winter tires may have brought Nokian Tyres plc to North America, but they aren’t enough to pave the path to the brand’s growth here. The tire maker knew it needed to invest in all-season products. First came the eNtyre and Rotiiva lines, and up next is an all-season ultra-high performance tire, the zLine.

Putting the right tires on the right vehicle is like dressing up in a tuxedo, says Barbara, left, with his store manager, Denny Reiser. “You can dress up in a tuxedo and wear black tennis shoes and still look OK, but try to go out on the dance floor. You’re not going to be able to do it.”

Follow Your Gut Instinct: Advice From Our Tire Dealer of the Year

When a customer walks in convinced his car doesn’t need synthetic motor oil when you think it does, and argues with you at every suggestion, do you take the time to educate him and explain your recommendation? Do you turn down the job? Or do you take his money, use traditional oil, and hope for the best?

Chris Chase is president of Rice Tire, which services fleets through 10 commercial locations, 63 delivery and emergency road service trucks, and a retreading plant.

Fleets Expect Wheel Refinishing Service

The wheel refinishing business at Donald B. Rice Tire Co. Inc. is up 22% over last year. “Our fleet customers expect us to be able to refurbish their wheels while we have their casings out for retreading,” says Chris Chase, president of the Frederick, Md.-based dealership.

Urban and regional operations take the highest toll on tires. These fleets need high-scrup compounds help resist curb damage.

New vs. Retreaded Trailer Tires: Helping Fleets Make the Right Choice

Do you need to put new tires on a trailer? As it turns out, a lot of fleets do buy new tires for trailers, and for very good reasons. But there are probably an equal number content to cycle their older drive and steer tire casings back to a trailer position to let the trailer finish them off.

Tom Formanek takes over as TIA president for Glen Nicholson at the annual membership meeting.

Tom Formanek Will Take Reins of TIA Board

Tom Formanek will be inducted as the next president of the Tire Industry Association (TIA) during its annual membership meeting on Oct. 31, 2016. He will serve a one-year term.


Continental’s BestDrive Expands in Ohio

BestDrive LLC, a subsidiary of Continental Tire the Americas LLC, has opened a retread shop and commercial tire service center in Grove City, a Columbus, Ohio, suburb.


Goodyear Furthers Strategy by Announcing Plant Closure

Goodyear Tire & Rubber Co. remains focused on capturing "the growing demand for premium, large-rim diameter tires." The company says part of that strategy involves"reducing excess capacity in declining, less profitable segments of the tire market."

Jose Perez (left) and Matthew Greco explained how they increased alignment sales at their Golden West Tire Centers stores at a seminar for Big O tire dealers.

How to Sell More Alignments

How can dealers get more cars on the alignment rack? Matthew Greco and Jose Perez answered that question in a seminar at Big O Tires LLC’s annual dealer meeting last April.

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