The downturn in the OTR market has been longer than normal but it is a normal trend of the OTR industry, says Yokohama's Tim Easter, director of OTR sales.
News

Yokohama: North American OTR Market Is a Priority

Tim Easter, director of OTR sales for Yokohama Tire Corp., says the North American market is a priority for the company. Easter, a 27-year OTR industry veteran, provided perspective on the OTR industry and the outlook for the rest of 2016 in a market overview provided by Yokohama.

News

Time to Book a Room at TIA’s Hotel in Las Vegas

The deadline for booking a hotel room at the Tropicana Las Vegas, the Tire Industry Association (TIA) host hotel for the Global Tire Expo (GTE) at the Specialty Equipment Market Association (SEMA) Show, is Oct. 6, 2016.

Vendors honored by the Automotive Distribution Network at the program group's fall membership meeting display their awards.
News

Network Honors Its Top Vendors

The Automotive Distribution Network (Network) has named Spectra Premium Industries, a Quebec, Canada-based automotive parts manufacturing and distribution company, its 2016 vendor of the year.

News

Goodyear Strategy Impresses Tire Industry Analyst

Goodyear Tire & Rubber Co. made a big splash at its recent Investor Day in Boston. Nick Mitchell, senior vice president of research for Northcoast Research Holdings LLC, says the company made a "strong commitment  to remain true to the strategy of focusing on specific target markets in order to get paid well for the products the organization brings to market."

The Continental TerrainContact A/T also caters to CUV owners.
News

Tire Tested Tough: the New Continental TerrainContact A/T

The first all-terrain tire with Continental on the sidewall is available in the aftermarket. The TerrainContact A/T  "is the perfect balance of on- and off-road performance for light truck and SUV owners," says Travis Roffler, director of marketing for Continental Tire the Americas LLC.

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