Last month, I challenged you as an owner or manager of an independent tire dealership to deal with the hardest part of the people-side of your business: implementing real change in your team’s behavior. How do you coach each employee to perform at a higher level where they tap into new insights and maximize talents — and then generate higher results?
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The broadly held definition of the difference between small business ownership and entrepreneurism boils down to a single word: “growth.” Increasing sales is not, by itself, growth.
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It has been a good year to be a farmer. It also has been a good time to sell tires to them. According to the United States Department of Agriculture (USDA), net farm income is forecast to be up 31% at the end of 2011, to $103.6 billion, up $24.5 billion over 2010.
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The numbers don’t lie. The 2011 Specialty Equipment Market Association (SEMA) Show was a huge success. A record 132,000 people attended the event, according to the Tire Industry Association (TIA), which sponsored the show’s Global Tire Expo section. There also were 61,000 buyers, also a record and close to 19% higher than last year.
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Sports marketing is a numbers game. Hits on a webpage ad are more important than hits during a baseball or football game. Impressions and views count for more than outcome.
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