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Cover Story - November 2015

Speed Ratings Update

By: Joy Kopcha

Don’t rely on the ratings to answer this question: ‘What’s a performance tire?’

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Wanted: Tire Dealers

Modern Tire Dealer Senior Editor Joy Kopcha recently wrote in a news item titled “Wanted: tire dealers” on our website about the New Jersey State Tire Dealers Association (NJSTDA) being put “on hold” due to lack of interest. NJSTDA member Brian McCatham told Kopcha he hoped the association could be saved. Here are some comments on that news item from our readers.

General dealers from five continents celebrated the brand’s 100th anniversary in style. Here, Mark Marrufo from Discount Tire prepares to go off-roading.

General Brand is 100 Years Old!

What better way to celebrate your 100th anniversary than to bring your top tire dealers to Las Vegas for a four-day, event filled weekend? That’s what Continental Tire the Americas LLC did recently in honor of the General brand.

This 1910 Buick Model 10 Surrey was a typical customer’s vehicle in writer R.E.. Wilson’s era.

14 Points of Salesmanship

How many points of salesmanship are there? Given the seemingly countless number of sales scenarios you and your staff may experience, determining an exact number is unlikely.

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