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Cover Story - November 2017 2017

‘I’m Tired of My Supplier Competing Against Me’: Online Sales Remain a Sore Point

By: Bob Ulrich

Last year, U.S. consumers purchased 14.1 million passenger and light truck tires online. The total represents 6% of all aftermarket tire sales at the retail level.

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‘We’re Selling Online!’ Goodyear’s Strategy Has Not Been a Game Changer

This year, in order to meet consumers’ changing needs, we will offer another way to purchase Goodyear consumer tires, and this is... online.” With those words, Andy Traicoff, vice president of consumer sales and customer development for Goodyear Tire & Rubber Co., set in motion what was thought to be a paradigm shift in the tire industry.

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