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Cover Story - April 2018

Top Retreaders Find Ways to Compete Against Low-Cost Tier 4 Truck Tires

By: Ann Neal

It’s difficult to find a topic most people agree on, but among retreaders, concern over low-cost Chinese tires is one of them.  “We are constantly looking for ways to cut cost out of the retread process so that we can be competitive,” says Chris Chase, president of Donald B. Rice Tire Co. Inc., which goes to market as Rice Retreading Inc.

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Figure 1: Demounting the tire with the tool.
Article

TPMS: Dodge Grand Caravan 2011-17

This vehicle uses the 433 MHz tire pressure monitoring system (TPMS) sensor. Although 315 MHz and 433 MHz sensors are identical in size and shape, they are not interchangeable. Always make sure the correct sensor is being used. An RKE-TPMS analyzer can be used to determine the sensors frequency without having to demount the tire.

Your employees need to be aware of the consequences of aggressive driving and road rage. Have training in place to teach them how to prevent, avoid and de-esculate a traffic situation that may adversely affect the company.
Article

Operating Service Trucks Presents Risks

Given all of the hazards associated with roadside tire service, it still only represents about half the risk for commercial tire dealers. That’s right. You read that correctly. Serving tires on the side of a highway only represents half the risk associated with operating a fleet of road service trucks (see part one of this article in our February issue).

Greg Smith, left, publisher of Modern Tire Dealer, moderated the off-the-road tire panel discussion. Six of the panelists are Gary Pompo of BKT USA; Rob Seibert of Bridgestone Americas; Shawn Rasey of Continental Tire the Americas; Jimmy McDonnell of Maxam Tire North America; Andrew Davis of Nokian Tyres; and Manny Cicero of Triangle Tire USA.  
Article

2018 TIA OTR Tire Conference Wrap-up

One of the highlights of the annual Tire Industry Association (TIA) OTR Tire Conference is the tire manufacturers’ panel discussion. This year, seven companies had executives participate. The 2018 panel discussion was held on Feb. 23, which was prior to the government’s announcement that it would be looking to impose tariffs on steel and aluminum. Each panelist was given the opportunity to discuss his company’s position in the market, views on the industry and plans for the future. What follows is a summation of each panelist’s prepared comments.

After another tire dealer closed in Baldwin City, Kan., Bill Leach bought the building and opened his second location, Mr. Tire of Baldwin. Leach plans to open three or four more locations in eastern Kansas. “At this point anything else I would build would be a Mr. Tire.”
Article

Program Groups Help Dealers Focus on Selling

Bill Leach had wanted to expand beyond his one-store tire business in Paola, Kan., for some time. So when he finally found the perfect location for a second store, about 30 miles away in Baldwin City, Kan., he was ready to roll. And one decision at least was an easy one.

Article

Dealers Have Upbeat Outlook for Volume Trends Going Forward

According to the results of our survey, demand for passenger and light truck replacement tires at retail was essentially the same in February versus the prior year’s period, which mitigates some of the positive momentum the industry had built since October 2017.

Bill Gates knew what was required to take Microsoft to the next level. Photo provided by the Gates Foundation.
Article

Who Do You Trust? For the Good of Your Business, Learn to Let Go

Bill Gates understood he ran the idea called Microsoft. He could probably sell computers and software better than most of his sales staff. But he at some point realized his role was broader. Would they lose some sales because he wasn’t “behind the counter”? Yes. However, would they lose the idea of what Microsoft stood for if he didn’t do the work of the boss? You bet.

When presenting added-values, it helps to use pictures for greater customer understanding.
Article

Fake Value Is Overrated and Overpriced

Customers are pretty smart; actually, they always have been. I’m picking up lately on an idea that’s floating around: Running a business was easier in the good old days, and advertising, in particular, is harder now (which it is) than it used to be.

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