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    Sumitomo Rubber North America Inc.
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    Sumitomo Rubber North America Inc.

    Latest from Racing

    Milestar
    Racing

    Milestar Reaches Podium at W.E. Rock

    March 1, 2024
    Milestar, a leader of high value performance tires, is pleased to announce five podium finishes in four different classes at the W.E. Rock rock crawling competition.
    Racing

    Kenda Announces 2024 Formula Drift Pro Drivers

    April 2, 2024
    American Kenda Rubber Co. Ltd. Has expanded its 2024 driver roster for the 2024 Formula Drift (FD) Pro season.
    Bridgestone Americas Inc.
    Racing

    O'Gorman to Race on Bridgestone Potenza RE-71RS Tires

    April 2, 2024
    Bridgestone Americas Inc., announced that Tom O’Gorman, professional racecar driver, will compete on Bridgestone Potenza RE-71RS tires in the Grand Touring Over at the World Racing...
    Giti Tire (USA) Ltd.
    Racing

    GT Radial Adds Young Driver to Formula Drift Team

    March 29, 2024
    Giti Tire (USA) Ltd., had 14-year-old, Hiroya Minowa join its GT Radial Drift team as the brand prepares to defend its 2023 Tire Cup Championship.
    Maxxis International - USA
    Racing

    Maxxis Wins Two Podium Finishes at Mint 400

    March 12, 2024
    Maxxis International – USA had two podium finishes at the Mint 400 off-road race in Las Vegas, Nev.

    Latest From Racing

    SRNA
    Racing

    Team Falken Makes Comeback at King of Hammers Race

    Feb. 9, 2024
    Sumitomo Rubber North America Inc.’s Team Falken racing team returned to the King of Hammers race after a three-year hiatus.

    Nitto Tire U.S.A. Inc.
    Racing

    Nitto Wins Big at King of Hammers Race

    Feb. 7, 2024
    Nitto Tire U.S.A. Inc., had a big victory at the 2024 Progressive King of Hammers race on Feb. 3 in Johnson Valley, Calif.

    Yokohama Tire Corp.
    Racing

    Yokohama Teams Up With Isenhouer Brothers Racing

    Jan. 23, 2024
    Yokohama Tire Corp. has announced Isenhouer Brothers Racing to its off-road racing team for the annual King of Hammers race.

    Nokian Tyres
    Racing

    Nokian Partners With Flatrock Motorsports Park

    Dec. 12, 2023
    Nokian Tyres Inc. announced it will ship tire materials from its Southeast Tennessee factory to help Flatrock Motorsports Park reinforce safety barriers at its racing circuits...

    Racing

    Bridgestone Named 2026 Sole Tire Supplier for Formula E World Championship

    Dec. 7, 2023
    Bridgestone Corp. has been named as the sole future tire supplier for the ABB FIA Formula E World Championship starting in the 2026-2027 season.

    Racing

    BFGoodrich Heads to SCORE International Baja 1000

    Nov. 2, 2023
    Michelin Group is taking its BFGoodrich line SCORE International Baja 1000, which takes place Nov. 13-18, 2023.

    Yokohama Tire Corp.
    “It’s truly an honor to see our long-term relationship with PMNA take an even bigger step with this new, dynamic partnership,” says Andrew Briggs, vice president of marketing and product management for Yokohama.
    Racing

    Yokohama Extends Partnership with PMNA

    Nov. 2, 2023
    Yokohama Tire Corp. has expanded its partnership with Porsche Motorsport North America (PMNA) and announced it will be the Premier Partner of the Porsche Carrera Cup North America...

    Racing

    Discount Tire Announces Winner of Discount Tire Driver Development Scholarship

    Oct. 19, 2023
    Discount Tire has awarded the Discount Tire Driver Development Scholarship, a $664,500 award, to this year’s USF Pro 2000 winner, presented by Cooper Tires champion, Myles Rowe...

    Yokohama Tire Corp.
    “Transitioning from drift to dirt with Yokohama’s Geolandar tires, paired with rugged, all-new NISMO Off-Road parts and a Nissan Frontier is a thrilling new chapter,” says Forsberg.
    Racing

    Yokohama Tire Creates New Off-Road Racing Partnership

    Oct. 18, 2023
    Yokohama Tire Corp. announced its partnership with Chris Forsberg and the Forsberg Racing team for an off-road racing event in Mexico.

    Giti Tire (USA) Ltd.
    “Winning the Tire Cup was our goal at the beginning of the season, and we did it thanks to our dedicated plant team members who produce the competition tires and our group of highly skilled drivers and teams,” says Mike Meeiem, motorsports manager for GT Radial.
    Racing

    GT Radial Wins Tire Cup in Formula DRIFT PRO Series

    Oct. 17, 2023
    Giti Tire (USA) Ltd. had two GT Radial drivers earn podium finishes at the Irwindale Speedway, which led the company to win the Tire Cup for the 2023 Formula DRIFT PRO Season....

    Yokohama Tire Corp.
    Yokohama’s Advan A005 racing slicks and Advan A006 rain tires are still the spec tires for the one-make series, which will feature 14 rounds at seven tracks on the North American schedule next season. The USA West schedule features 12 rounds at six different tracks.
    Racing

    Yokohama Tire Renews Partnership with USAC

    Oct. 12, 2023
    Yokohama Tire Corp. has announced the renewal of its partnership with the United States Auto Club as the official tire partner and presenting sponsor for the USAC-sanctioned Porsche...

    Racing

    Pirelli Extends Partnership With Formula 1

    Oct. 10, 2023
    Pirelli Tire North America Inc. has extended its presence in Formula 1 as the Global Tire Partner after Formula 1 and the Fédération Internationale de l’Automobile (FIA) accepted...

    Racing

    Pirelli Signs Multi-Year Deal With Rebelle Rally

    Oct. 3, 2023
    Pirelli Tire North America Inc. has signed a multi-year deal sponsorship with Rebelle Rally – the first all-women's off-road navigation rally based in the United States.

    Maxxis International
    The Browns relied on Maxxis Trepadors and Roxxzilla tires for their rock-crawling competition.
    Racing

    Maxxis Earns Two Podium Finishes at W.E.ROCK Grand Nationals

    Sept. 15, 2023
    Maxxis International had two podium finishes at the W.E.ROCK Grand Nationals on Sept. 9-10 at Chokecherry Canyon in Farmington, N.M.

    Racing

    Continental is Presenting Partner and Official Tire of USF Pro Championship

    Aug. 31, 2023
    Continental Tire the Americas LLC announced that Continental Tire will become the presenting partner and official tire of the USF Pro Championships and its three-ladder series...

    Bridgestone Americas Inc.
    'The use of these tires also marks the first time ENLITEN technology will be used in motorsports,' notes a Bridgestone spokesperson.
    Suppliers

    Bridgestone ENLITEN Makes Racing Debut

    Aug. 29, 2023
    Teams competing in the Bridgestone World Solar Challenge will run on tires that feature Bridgestone's ENLITEN technology.

    Atturo Tire Corp.
    Crossland achieved the podium finish on Atturo’s flagship Trail Blade BOSS: Green Label competition compound tires in the 40x13.50R17 size.
    Racing

    Crossland Finishes in 2nd on Atturo Trail Blade Line

    Aug. 23, 2023
    Atturo Tire Corp. In partnership with Crossland Offroad Racing achieved a second-in-class finish in the 4400 class at the Vegas to Reno race in Nevada.

    Mavis Tire Express Services Corp.
    Mavis joined Joe Gibbs Racing as a five-race sponsor for Denny Hamlin's No. 11 car. Under the Mavis sponsorship, Hamlin and the team won at Pocono Raceway.
    Retail

    Mavis Goes Racing With Denny Hamlin

    Aug. 21, 2023
    Mavis Tire Express Services Corp. has taken the wheel as a NASCAR Cup Series sponsor this season, with Denny Hamlin’s No. 11 Toyota Camry carrying the Mavis brand colors.