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    • Mike Townsend

    Mike Townsend is the owner of Townsend Strategies, a sales and leadership training and marketing company that advises independent tire dealerships. To contact Townsend, email him at [email protected].

    Photo: MTD
    Salespeople can accelerate trust with customers by asking the right questions at the right time.
    Retail

    Sales and Leadership: The Art of Persuading Others

    Mike Townsend
    Nov. 1, 2023
    It has been said that convincing someone to buy from you and influencing an employee to produce more than required are similar in nature.
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    Featured Stories

    How to Deal with Difficult Customers

    Mike Townsend
    May 20, 2022
    Today, your salespeople and technicians must be trained to educate the customer and build trust quickly. Why? Because most of the time, difficult customers are created by you ...
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    Featured Stories

    Undercover Report: Tips to Close the Sales Gap From a Secret Shopper

    Mike Townsend
    Dec. 3, 2021
    Do you think your sales team is firing on all cylinders? Mike Townsend visited 70 stores as part of a secret shopper exercise and he says in those visits not a single employee...
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    Management

    Tire Dealer Survival Guide: How to Create a Repeatable, Superior Customer Experience

    Mike Townsend
    May 19, 2021
    Why is delivering good, old-fashioned customer service not enough in today's hyper-competitive market? How can you "make the switch" to providing a repeatable...
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    Industry News

    Sales Makers or Order Takers? How to Determine 'Who’s Who' on Your Team

    Mike Townsend
    Sept. 18, 2020
      Now more than ever, you need to know if you and your salespeople are “order takers” or “sales makers.” This can be very difficult to tell based ...
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    Retail

    Employees Not Hitting the Mark? Make Sure You're Setting the Right G.O.A.L.S.

    Mike Townsend
    May 19, 2020
    It can be simple to set goals. But there's strategy involved in setting goals that will generate positive results. Here's a hint: good goals aren't good enough.