Sumitomo Rubber North America Inc.
Giti Tire (USA) Ltd.

Latest from Racing


Milestar Reaches Podium at W.E. Rock

March 1, 2024
Milestar, a leader of high value performance tires, is pleased to announce five podium finishes in four different classes at the W.E. Rock rock crawling competition.
Giti Tire (USA) Ltd.

GT Radial Adds Young Driver to Formula Drift Team

March 29, 2024
Giti Tire (USA) Ltd., had 14-year-old, Hiroya Minowa join its GT Radial Drift team as the brand prepares to defend its 2023 Tire Cup Championship.
Maxxis International - USA

Maxxis Wins Two Podium Finishes at Mint 400

March 12, 2024
Maxxis International – USA had two podium finishes at the Mint 400 off-road race in Las Vegas, Nev.

Team Falken Makes Comeback at King of Hammers Race

Feb. 9, 2024
Sumitomo Rubber North America Inc.’s Team Falken racing team returned to the King of Hammers race after a three-year hiatus.
Nitto Tire U.S.A. Inc.

Nitto Wins Big at King of Hammers Race

Feb. 7, 2024
Nitto Tire U.S.A. Inc., had a big victory at the 2024 Progressive King of Hammers race on Feb. 3 in Johnson Valley, Calif.

Latest From Racing

Yokohama Tire Corp.

Yokohama Teams Up With Isenhouer Brothers Racing

Jan. 23, 2024
Yokohama Tire Corp. has announced Isenhouer Brothers Racing to its off-road racing team for the annual King of Hammers race.

Nokian Tyres

Nokian Partners With Flatrock Motorsports Park

Dec. 12, 2023
Nokian Tyres Inc. announced it will ship tire materials from its Southeast Tennessee factory to help Flatrock Motorsports Park reinforce safety barriers at its racing circuits...


Bridgestone Named 2026 Sole Tire Supplier for Formula E World Championship

Dec. 7, 2023
Bridgestone Corp. has been named as the sole future tire supplier for the ABB FIA Formula E World Championship starting in the 2026-2027 season.


BFGoodrich Heads to SCORE International Baja 1000

Nov. 2, 2023
Michelin Group is taking its BFGoodrich line SCORE International Baja 1000, which takes place Nov. 13-18, 2023.

Yokohama Tire Corp.
“It’s truly an honor to see our long-term relationship with PMNA take an even bigger step with this new, dynamic partnership,” says Andrew Briggs, vice president of marketing and product management for Yokohama.

Yokohama Extends Partnership with PMNA

Nov. 2, 2023
Yokohama Tire Corp. has expanded its partnership with Porsche Motorsport North America (PMNA) and announced it will be the Premier Partner of the Porsche Carrera Cup North America...


Discount Tire Announces Winner of Discount Tire Driver Development Scholarship

Oct. 19, 2023
Discount Tire has awarded the Discount Tire Driver Development Scholarship, a $664,500 award, to this year’s USF Pro 2000 winner, presented by Cooper Tires champion, Myles Rowe...

Yokohama Tire Corp.
“Transitioning from drift to dirt with Yokohama’s Geolandar tires, paired with rugged, all-new NISMO Off-Road parts and a Nissan Frontier is a thrilling new chapter,” says Forsberg.

Yokohama Tire Creates New Off-Road Racing Partnership

Oct. 18, 2023
Yokohama Tire Corp. announced its partnership with Chris Forsberg and the Forsberg Racing team for an off-road racing event in Mexico.

Giti Tire (USA) Ltd.
“Winning the Tire Cup was our goal at the beginning of the season, and we did it thanks to our dedicated plant team members who produce the competition tires and our group of highly skilled drivers and teams,” says Mike Meeiem, motorsports manager for GT Radial.

GT Radial Wins Tire Cup in Formula DRIFT PRO Series

Oct. 17, 2023
Giti Tire (USA) Ltd. had two GT Radial drivers earn podium finishes at the Irwindale Speedway, which led the company to win the Tire Cup for the 2023 Formula DRIFT PRO Season....

Yokohama Tire Corp.
Yokohama’s Advan A005 racing slicks and Advan A006 rain tires are still the spec tires for the one-make series, which will feature 14 rounds at seven tracks on the North American schedule next season. The USA West schedule features 12 rounds at six different tracks.

Yokohama Tire Renews Partnership with USAC

Oct. 12, 2023
Yokohama Tire Corp. has announced the renewal of its partnership with the United States Auto Club as the official tire partner and presenting sponsor for the USAC-sanctioned Porsche...


Pirelli Extends Partnership With Formula 1

Oct. 10, 2023
Pirelli Tire North America Inc. has extended its presence in Formula 1 as the Global Tire Partner after Formula 1 and the Fédération Internationale de l’Automobile (FIA) accepted...


Pirelli Signs Multi-Year Deal With Rebelle Rally

Oct. 3, 2023
Pirelli Tire North America Inc. has signed a multi-year deal sponsorship with Rebelle Rally – the first all-women's off-road navigation rally based in the United States.

Maxxis International
The Browns relied on Maxxis Trepadors and Roxxzilla tires for their rock-crawling competition.

Maxxis Earns Two Podium Finishes at W.E.ROCK Grand Nationals

Sept. 15, 2023
Maxxis International had two podium finishes at the W.E.ROCK Grand Nationals on Sept. 9-10 at Chokecherry Canyon in Farmington, N.M.


Continental is Presenting Partner and Official Tire of USF Pro Championship

Aug. 31, 2023
Continental Tire the Americas LLC announced that Continental Tire will become the presenting partner and official tire of the USF Pro Championships and its three-ladder series...

Bridgestone Americas Inc.
'The use of these tires also marks the first time ENLITEN technology will be used in motorsports,' notes a Bridgestone spokesperson.

Bridgestone ENLITEN Makes Racing Debut

Aug. 29, 2023
Teams competing in the Bridgestone World Solar Challenge will run on tires that feature Bridgestone's ENLITEN technology.

Atturo Tire Corp.
Crossland achieved the podium finish on Atturo’s flagship Trail Blade BOSS: Green Label competition compound tires in the 40x13.50R17 size.

Crossland Finishes in 2nd on Atturo Trail Blade Line

Aug. 23, 2023
Atturo Tire Corp. In partnership with Crossland Offroad Racing achieved a second-in-class finish in the 4400 class at the Vegas to Reno race in Nevada.

Mavis Tire Express Services Corp.
Mavis joined Joe Gibbs Racing as a five-race sponsor for Denny Hamlin's No. 11 car. Under the Mavis sponsorship, Hamlin and the team won at Pocono Raceway.

Mavis Goes Racing With Denny Hamlin

Aug. 21, 2023
Mavis Tire Express Services Corp. has taken the wheel as a NASCAR Cup Series sponsor this season, with Denny Hamlin’s No. 11 Toyota Camry carrying the Mavis brand colors.

Atturo Tire Corp.
Chuck Crossland and Edwin Abd took first and second in their classes this series and Crossland also finished first in class at the final race of the season.

Atturo has First and Second Finish at Nor Cal Rock Racing Series

July 24, 2023
Atturo Tire Corp., secured a class championship and second-place finish in the Nor Cal Rock Racing Short Course series.

GT Radial
“The Champiro SX2 RS continues to prove itself as an outstanding Formula DRIFT tire that is manufactured in America at our South Carolina plant,” says Mike Meeim, motorsports manager for GT Radial.

GT Radial Marks Five Podium Finishes at Formula DRIFT Events

July 17, 2023
Giti Tire (USA) Ltd. had two GT Radial drivers on the podium at the Formula DRIFT competition in St. Louis, Mo. on July 15.