This is the time of year when your dealership is ramping upward and into the spring selling season. As such, if you were not already looking to add staffing, you may be now. Here's how to attract and land those "big fish" who will help move your business forward.

The Pirelli P Zero DHE will be original equipment on the new Ferrari 488 GT Modificata, a limited-edition car exclusively for use during track days and at Ferrari Club Competizioni GT events.

A group of investors led by BayPine LP - in partnership with TSG Consumer Partners LP and a holding company controlled by David and Stephen Sorbaro - have entered into an agreement to acquire Mavis Tire Express Services Corp. for an undisclosed amount. The deal is expected to close during the second quarter of 2021.

Nokian Tyres plc is educating dealers and consumers about the puncture-resistant Aramid technology available in a number of its products, including the recently introduced Nokian One and Nokian One HT, the company's newest all-season tires.

The next generation on- and off-road drive tire from Michelin North America Inc. is designed to provide top notch traction, toughness and wear performance in mixed-use conditions.

Balkrishna Industries Ltd.'s (BKT) new Earthmax SR 412 is designed for articulated dump trucks, loaders and dozers. It is the latest addition to BKT's Earthmax line, which includes more than 20 products.

“The new year is already looking like a completely different story compared to 2020,” says Paul Reitz, president and CEO of Titan International Inc.

The new Maxam MS901R multi-purpose radial tire has been designed for construction, agriculture and industrial applications.