MTD's 2026 Program Groups Guide

Program groups continue to play an increasingly important role in helping independent tire dealers compete, grow and adapt to a changing marketplace. From purchasing power and marketing support to training, technology and financial incentives, these programs offer a wide range of benefits designed to strengthen dealer operations.

In 2026, independent tire dealers have more choices than ever. MTD has identified nearly 50 program groups operating across the United States, spanning national independent networks, regional organizations, manufacturer-backed programs and franchise systems.

This guide provides a comprehensive look at those program groups, giving dealers a starting point for comparing structures, affiliations and areas of focus.

Use the entries below to compare program groups by category, administrator, membership footprint and core program features.

ATD Accelerate

Administrator: American Tire Distributors  
Contact: [email protected]  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: Yes; Minimum purchase requirement: No; Minimum investment: No  
Includes: Insurance, Warranties.

ATD Activate

Administrator: American Tire Distributors  
Members: 1,500  
Contact: [email protected]  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: Yes; Minimum purchase requirement: No; Minimum investment: No  
Includes: Insurance, Credit card, Advertising support, Signage, Warranties, Training.

ATD Commercial Flex

Administrator: American Tire Distributors Inc.  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: Yes  
Includes: Exclusive tire brands.

Cosmo Tires Kat Kash Program

Administrator: Tire Group International LLC  
Members: 300  
Contact: Mark Lindsey ([email protected])  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: Yes; Minimum investment: No  
Includes: Advertising support, Signage, Warranties, Training.

Hercules Power

Administrator: American Tire Distributors Inc.  
Members: 2,800+  
Contact: [email protected]  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: Yes; Minimum investment: No  
Includes: Volume discounts, Protected territories, Exclusive tire brands, Advertising support, Signage, Warranties, Training.

Independent Tire Dealers Group

Administrator: Independent Tire Dealers Group LLC  
Members: 218 members, 1,531 locations  
Contact: [email protected]  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: Yes; Minimum purchase requirement: Yes; Minimum investment: Yes  
Includes: Volume discounts, Protected territories, Exclusive tire brands, Insurance, Advertising support, Warranties, Training.

Lexani Ignite Associate Dealer Program

Administrator: Turbo Wholesale Tires LLC  
Members: 900+  
Contact: Bridney Jordan ([email protected])  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: Yes; Minimum investment: No  
Includes: Credit card, Warranties, Training.

Milestar Momentum

Administrator: Tireco Inc.  
Members: 4,000  
Contact: [email protected]  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: Yes; Minimum investment: No  
Includes: Advertising support, Signage, Warranties, Training.

Mr. Tire/Big 3 Tire

Administrator: K&M Tire Inc.  
Members: 1,600+  
Contact: Brian Goring ([email protected])  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: Yes; Minimum investment: No  
Includes: Volume discounts, Credit card, Advertising support, Signage, Warranties, Training.

Point S USA dba Point S Tire & Auto Service

Members: 410  
Contact: Clint Young ([email protected])  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: Yes; Minimum purchase requirement: Yes; Minimum investment: No  
Includes: Volume discounts, Protected territories, Exclusive tire brands, Advertising support, Signage, Warranties, Training.

Tire Alliance Groupe

Administrator: Tire Alliance Groupe LLC  
Members: 5,735  
Contact: Jim Nasoulis ([email protected])  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: Yes; Minimum investment: No  
Includes: Volume discounts, Protected territories, Exclusive tire brands, Warranties, Training.

TireHub Plus

Administrator: TireHub LLC  
Members: 470  
Contact: Kevin Speroff ([email protected])  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: Yes; Minimum purchase requirement: No; Minimum investment: No  
Includes: Volume discounts, Exclusive tire brands, Advertising support, Signage, Warranties, Training.

Tire One

Administrator: U.S. AutoForce LLC  
Members: 3,000  
Contact: Jon Napoli ([email protected])  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: Yes; Minimum purchase requirement: Yes; Minimum investment: No  
Includes: Exclusive tire brands, Insurance, Credit card, Advertising support, Warranties, Training.

Tire Pros

Administrator: American Tire Distributors  
Members: 500  
Contact: Greg Bell ([email protected])  
Requirements/fees: Enrollment fee: Yes; Monthly or annual fees: Yes; Minimum purchase requirement: No; Minimum investment: Yes  
Includes: Volume discounts, Exclusive tire brands, Insurance, Credit card, Advertising support, Signage, Warranties, Training.

Tire Solutions Installer

Administrator: Tire Solutions Inc.  
Members: 230  
Contact: Cody Lang ([email protected])  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: Yes; Minimum investment: Yes  
Includes: Volume discounts, Protected territories, Exclusive tire brands, Credit card, Advertising support, Signage, Warranties, Training.

BTS Partners Program

Administrator: BTS Tire & Wheel Distributors  
Members: 600+  
Contact: Rick Benton ([email protected])  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: Yes; Minimum investment: Yes  
Includes: Volume discounts, Protected territories, Exclusive tire brands, Insurance, Credit card, Advertising support, Signage, Warranties, Training.

Exxpress Tire Network

Administrator: Exxpress Tire LLC  
Members: 400+  
Contact: Stephen Clave ([email protected])  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: Yes; Minimum purchase requirement: No; Minimum investment: No  
Includes: Volume discounts, Advertising support, Signage, Warranties, Training.

Independent Tire Dealers

Administrator: Community Wholesale Tire Distributing Inc.  
Members: 195  
Contact: John Krajewski ([email protected])  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: No; Minimum investment: No  
Includes: Credit card, Advertising support, Warranties, Training.

United Tire & Service

Administrator: United Tire & Service LLC  
Members: 10  
Contact: Greg Mynaugh ([email protected])  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: Yes; Minimum purchase requirement: Yes; Minimum investment: Yes  
Includes: Volume discounts, Exclusive tire brands, Insurance, Credit card, Advertising support, Signage, Warranties, Training.

Xpress Tire and Auto Service

Administrator: Conrad's Tire Service Inc./Dobbs Tire & Auto Centers  
Members: 125  
Contact: W. Dan Cochran ([email protected])  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: Yes; Minimum investment: No  
Includes: Volume discounts, Signage, Warranties, Training.

Accelerate

Administrator: Maxxis International-USA  
Members: 1,700+  
Contact: [email protected]  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: Yes; Minimum investment: Yes  
Includes: Credit card, Signage, Warranties.

Advantage

Administrator: Yokohama Tire Corp.  
Members: 2,000+  
Contact: Yokohama Program Adminstrators ([email protected])  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: Yes; Minimum investment: No  
Includes: Volume discounts, Insurance, Credit card, Advertising support, Signage, Warranties, Training.

Alliance

Administrator: Michelin North America Inc.  
Contact: www.michelinman.com  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: Yes; Minimum investment: No  
Includes: Volume discounts, Advertising support, Signage, Warranties, Training.

BKT EDGE Associate Dealer Program

Administrator: BKT USA Inc.  
Members: 850+  
Contact: Alexa Sherry ([email protected])  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: Yes; Minimum investment: No  
Includes: Advertising support, Signage, Warranties, Training.

Bridgestone Affiliated Retailer Nationwide Network

Administrator: Bridgestone Americas Inc.  
Members: 5,400+  
Contact: Jeremy Parrott ([email protected])  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: Yes; Minimum purchase requirement: Yes; Minimum investment: No  
Includes: Volume discounts, Insurance, Credit card, Advertising support, Signage, Warranties, Training.

Cooper Mastercraft Century

Administrator: Goodyear Tire & Rubber Co.  
Members: 3,300  
Contact: [email protected]  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: Yes  
Includes: Exclusive tire brands, Signage, Warranties, Training.

Delinte Hyperdive Associate Dealer Program

Administrator: Sentury Tire USA  
Members: 1,000+  
Contact: Nick Gutierrez ([email protected])  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: Yes; Minimum investment: No  
Includes: Advertising support, Signage, Warranties, Training.

Double Coin

Administrator: CMA/Double Coin  
Members: 1,750  
Contact: Aaron Murphy ([email protected])  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: Yes; Minimum investment: No  
Includes: Volume discounts, Exclusive tire brands, Warranties, Training.

Driven

Administrator: Toyo Tire U.S.A. Corp.  
Members: 3,000+  
Contact: Cezika Concha ([email protected])  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: Yes; Minimum investment: Yes  
Includes: Advertising support, Signage, Warranties, Training.

Falken Fanatic

Administrator: Sumitomo Rubber North America Inc.  
Members: 17,500  
Contact: Randy Pulido ([email protected])  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: Yes; Minimum investment: Yes  
Includes: Signage, Warranties, Training.

GOLD Retailer Program

Administrator: Continental Tire the Americas LLC  
Members: 3,500+  
Contact: [email protected]  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: Yes; Minimum investment: No  
Includes: Volume discounts, Insurance, Credit card, Advertising support, Signage, Warranties, Training.

Goodyear Tire & Service Network

Administrator: Goodyear Tire & Rubber Co.  
Members: 2,250  
Contact: [email protected]  
Requirements/fees: Enrollment fee: Yes; Monthly or annual fees: Yes; Minimum purchase requirement: Yes  
Includes: Protected territories, Insurance, Credit card, Advertising support, Signage, Warranties, Training.

Goodyear Velocity

Administrator: Goodyear Tire & Rubber Co.  
Members: 7,000  
Contact: [email protected]  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: Yes  
Includes: Credit card, Signage, Warranties, Training.

GT Radial Smart

Administrator: Giti Tire USA Ltd.  
Members: 1,800+  
Contact: [email protected] 
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: Yes; Minimum investment: No  
Includes: Volume discounts, Advertising support, Signage, Warranties, Training.

Hankook One

Administrator: Hankook Tire America Corp.  
Members: 3,000  
Contact: [email protected]
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: Yes; Minimum investment: Yes  
Includes: Volume discounts, Advertising support, Signage, Warranties, Training.

Kenda Traction

Administrator: American Kenda Rubber Ind. Co. Ltd.  
Members: 1,500
Contact: [email protected]  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: Yes; Minimum investment: Yes  
Includes: Protected territories, Credit card, Advertising support, Signage, Warranties, Training.

Kumho Tire Premium Fuel Program

Administrator: Kumho Tire USA Inc.  
Members: 2,139  
Contact: Tabitha Lichtenberg ([email protected])  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: Yes; Minimum investment: No  
Includes: Exclusive tire brands.

Landsail Elyte Associate Dealer Program

Administrator: Sentury Tire USA  
Members: 1,000+  
Contact: Nick Gutierrez ([email protected])  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: Yes; Minimum investment: No  
Includes: Advertising support, Signage, Warranties, Training.

Mickey Thompson Marketing Alliance

Administrator: Goodyear Tire & Rubber Co.  
Members: 1,020  
Contact: Robert DeJarnette ([email protected])  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: Yes; Minimum investment: No  
Includes: Warranties.

Next Level

Administrator: Nexen Tire America Inc.  
Members: 10,000  
Contact: [email protected]  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: No; Minimum investment: No  
Includes: Advertising support, Signage, Warranties, Training.

Nitto Enthusiast Circuit

Administrator: Nitto Tire USA Inc.  
Members: 3,100  
Contact: [email protected] 
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: Yes; Minimum investment: No  
Includes: Signage, Warranties, Training.

Nokian Pioneer

Administrator: Nokian Tyres Inc.  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: Yes; Minimum investment: No  
Includes: Volume discounts, Advertising support, Signage, Warranties, Training.

Partner Up

Administrator: American Omni Trading  
Members: 1,000+  
Contact: [email protected]  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: Yes; Minimum investment: Yes  
Includes: Volume discounts, Protected territories, Exclusive tire brands, Advertising support, Signage, Warranties, Training.

Radar Elite Dealer (RED) Program

Administrator: Omnisource  
Members: 1,200+  
Contact: [email protected]  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: Yes; Minimum investment: No  
Includes: Volume discounts, Protected territories, Advertising support, Signage, Warranties, Training.

Titan Strong Seller Associate Dealer Program

Administrator: Titan International Inc.  
Contact: Sam Morrison ([email protected])  
Requirements/fees: Enrollment fee: No; Monthly or annual fees: No; Minimum purchase requirement: Yes; Minimum investment: Yes  
Includes: Volume discounts, Advertising support, Signage, Warranties, Training.

Big O Tires LLC

Administrator: TBC Corp.  
Member locations: 465  
Contact: [email protected]  
Requirements/fees: Enrollment fee: Yes; Monthly or annual fees: Yes; Minimum purchase requirement: Yes; Minimum investment: Yes  
Includes: Volume discounts, Protected territories, Exclusive tire brands, Credit card, Advertising support, Warranties, Training.

Car-X Tire & Auto

Administrator: Monro Inc.  
Member locations: 150+  
Contact: [email protected]
Requirements/fees: Enrollment fee: Yes; Monthly or annual fees: Yes; Minimum purchase requirement: No; Minimum investment: Yes  
Includes: Protected territories, Credit card, Advertising support, Warranties, Training.

Express Oil Change & Tire Engineers

Administrator: Mavis Tire Express Services Corp.  
Member locations: 420  
Contact: www.expressoil.com/franchise  
Requirements/fees: Enrollment fee: Yes; Monthly or annual fees: Yes; Minimum purchase requirement: Yes; Minimum investment: No  
Includes: Credit card, Advertising support, Training.

Midas International LLC

Administrator: Mavis Tire Express Services Corp. 
Member locations: 1,191  
Contact: www.midasfranchise.com
Requirements/fees: Enrollment fee: Yes; Monthly or annual fees: Yes; Minimum purchase requirement: Yes; Minimum investment: Yes  
Includes: Volume discounts, Credit card, Advertising support, Warranties, Training.

RNR Tire Express

Administrator: SPF Management Co. LLC  
Member locations: 207  
Contact: [email protected]  
Requirements/fees: Enrollment fee: Yes; Monthly or annual fees: Yes; Minimum purchase requirement: No; Minimum investment: Yes  
Includes: Volume discounts, Protected territories, Insurance, Advertising support, Signage, Warranties, Training.

As competition increases and dealer expectations evolve, program groups continue to expand their offerings. In 2026, many are introducing enhanced training programs, improved digital platforms, expanded product portfolios and more flexible incentive structures.

For independent tire dealers, choosing the right program group depends on a range of factors, including business size, customer base, product focus and long-term growth strategy. This guide serves as a foundation for evaluating those options and understanding the scope of what’s available across the industry.

While each program group operates differently, most are designed to help dealers improve profitability, streamline operations and enhance customer engagement. Some emphasize volume-based incentives and purchasing advantages, while others focus on branding, training or digital tools.

For executive insight into the latest updates and most unique offerings, read our full feature on program group benefits and trends in 2026 or listen to The Modern Tire Dealer Show's recent podcast, The 2026 Playbook for Program Groups.