Bosch offers training on web marketing tools
Robert Bosch LLC is launching a training program to help members of the Bosch Car Service program promote themselves online.
The program is called Digital Marketing University and will provide training and tools in website marketing, web scheduling, social media, loyalty and search engine marketing.
Bosch says a recent Google research study showed 43% of drivers today search online or on their mobile phones when deciding where to take their vehicle for service. Going beyond traditional parts and technical training to help Bosch Service Centers reach these consumers, Bosch is launching its Digital Marketing University to Help Bosch Car Service shops stay at the forefront of digital marketing
“While our service centers are highly skilled in servicing vehicles, promoting their businesses properly online is out of the comfort zones of many shops,” says Michael Lippman, marketing manager for the Bosch Car Service program. “With our new Digital Marketing University, we’ll give them the assistance they need to grow their businesses.”
“Google research indicates that 70 million searches on automotive aftermarket services are conducted monthly,” says JP Persico, Manager of the digital marketing team for Robert Bosch. “These tools are aimed at helping Bosch Service centers enhance and increase their digital appearance.
“Our initial training sessions will introduce the latest digital marketing technologies. These sessions will be followed by webinars and access to online resources, keeping shops in our Bosch Service network at the forefront of digital marketing.”
Bosch will roll out the Digital Marketing University in the next few months, according to Bobby Bloom, senior vice president, Robert Bosch Automotive Aftermarket. “In doing so, Bosch Service centers will have tools beyond all other programs in the automotive aftermarket to attract the digital-savvy consumer.”
The Bosch Service network is an exclusive network of top independent repair centers, servicing gasoline, diesel and hybrid-powered vehicles. Bosch Service centers receive quality parts, diagnostic and wheel service equipment and training from Bosch, the largest automotive original equipment and aftermarket parts manufacturer in the world.
For more information on the training program, visit www.boschcarservice.us.
To read the Google research study, click here.