Balkrishna Industries Ltd. (BKT) has signed a multi-year agreement to be the official and exclusive tire sponsor of Monster Jam and its fleet of Monster Jam trucks.
Through 2018, BKT will have an on-site presence at Monster Jam produced in over 100 cities in North America as well as the growing international Monster Jam tour, which will be announced in the near future.
Chairman and Managing Director of BKT Arvind Poddar says this is the first time the company has been involved in sponsoring a show of such a large scale.
“We have taken on the challenge of designing purpose-built Monster Jam tires for the fleet of Monster Jam trucks that are thrilling millions of people around the world. We are well aware of the fact that this will result in fresh and clear visibility.”
Charlie Mancuso, president, Feld Motor Sports, says BKT is a major player in the off-highway tire market and “their support in creating a purpose built tire for Monster Jam trucks is going to help continue the global growth of Monster Jam.”
According to Carl Casalbore, president of BKT Tires USA, Inc., Monster Jam has a great public appeal around the world. “Being the official and exclusive tire manufacturer of Monster Jam will have a strong media and brand positioning effect for BKT. These are important goals for the American market. We are sure to achieve these goals by means of this of this special partnership having a strong impact on our target group."
BKT is an India based tire manufacturer offering tires designed for vehicles in the agricultural, industrial, earthmoving, ATV and gardening sector. The company says it has designed and developed a purpose-built tire, the BKT Monster Jam Tire which will soon outfit all Monster Jam trucks.
For more information, visit www.bkt-tires.com
