RMA schedules National Tire Safety Week
National Tire Safety Week 2014 will be celebrated June 1-7, according to the Rubber Manufacturers Association (RMA).
National Tire Safety Week is an initiative of RMA’s “Be Tire Smart – Play Your PART” program, a year-round effort designed to help drivers learn the simple steps they can take to ensure that their tires are in good working condition, says the RMA.
“National Tire Safety Week is an opportunity for the tire industry to focus its collective efforts to educate motorists about the importance of proper tire care,” says Dan Zielinski, RMA senior vice president. “Regular tire maintenance is critical to optimizing fuel efficiency, maximizing tire tread life and promoting a safe driving experience.”
Tire manufacturers, retailers and others across the nation will work to educate motorists about proper tire care and maintenance. RMA provides tire retailers, auto dealers and automotive repair shops with free “Be Tire Smart” brochures and other materials. Many participating retail outlets use the opportunity to promote tire care through advertising, promotions, free tire pressure checks and community and media outreach.
More than 20,000 tire dealers, auto dealers and automotive repair shops participated during the 2013 National Tire Safety Week. Tire and auto retailers who are interested in obtaining free RMA materials for National Tire Safety Week can order them online at www.betiresmart.org. Those who have participated in the event before can expect to receive materials again this year.
The Be Tire Smart program is funded by RMA’s tire manufacturer members: Bridgestone Americas Inc., Continental Tire the Americas LLC, Cooper Tire & Rubber Co., The Goodyear Tire & Rubber Co., Michelin North America Inc., Pirelli Tire North America, Toyo Tire Holdings of Americas Inc., and Yokohama Tire Corp.
For more information on the Be Tire Smart Program and National Tire Safety Week, visit www.betiresmart.org.