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Heiser prepares to take over as vice president of marketing for MAST

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Michelin North America Inc. is in the process of restructuring the marketing department of its MAST (Michelin Americas Small Tires) division.

Effective May 1, Alison Heiser will take over as vice president of marketing for MAST. She replaces Scott Clark, who has accepted a "training assignment" to Groupe Michelin headquarters in Clermont-Ferrand, France.

Heiser will report to MAST COO Pete Selleck. Replacing Heiser as Michelin brand manager will be David Jones, director of customer development. He will report to Heiser.

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