Goodyear Tire & Rubber Co. has restructured its North American sales force as part of its multi-brand tire strategy. The move follows last year's launch of the G3 concept, which is designed to market the Goodyear, Dunlop and Kelly brands as a group.
A single territory sales manager now represents the company’s entire portfolio of tire brands, "providing one face to the customer,” says Jim Vogel, vice president of sales and marketing for Goodyear's North American Tire division.
“Our number one priority is to help our customers succeed by making it easier for them to focus on the needs of the consumer. This step of simplifying our business practices is designed to make it easy to do business with Goodyear.”
Full integration of the Dunlop brand into Goodyear's business operating system is scheduled to be completed by the end of this year. The integration of the Kelly-Springfield Tire Co.'s marketing and sales operations into the Goodyear system was completed last year.
