Retail

BFS unveils TireStarz Web site

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Bridgestone/Firestone (BFS) Inc. has launched its new TireStarz.com Web site.

The site is designed to provide information to independent tire dealers interested in BFS' TireStarz retail program, plus consumers.

It includes a store locator with full-color maps and detailed directions; a section with consumer tips regarding tire and vehicle maintenance; an on-line link to BFS' tire catalogs; and a TireStarz credit card application.

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