Consumer Tires Retail Suppliers

Yokohama Enhances Advantage Dealer Program

Order Reprints

Yokohama Tire Corp. has made several enhancements to its longstanding consumer associate dealer program, Advantage.

According to Lynn Sweeney, Yokohama’s director of sales operations, this is the most comprehensive overhaul of the program since it was established in 2003.


“We remain committed to the independent tire dealer," says Sweeney. “With the new enhancements, there’s never been a better time to be a Yokohama Associate Dealer.” 


Upgrades include increased payouts, the return of “Tier+,” with a new lower minimum unit requirement, and others. Click here for more information about the Advantage program.

You must login or register in order to post a comment.