Goodyear names new marketing chief

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Goodyear Tire & Rubber Co. has named Cathryn Fischer its new vice president and chief marketing officer.

Fischer will be responsible for the company's global marketing and brand management efforts.

She will report to Goodyear President and COO Robert Keegan.

Fischer most recently worked as vice president of marketing at Newell-Rubbermaid Inc. She also has held marketing and management positions with The Proctor & Gamble Co.

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