Dealer Tire Plans to Buy Dent Wizard

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Dealer Tire LLC looks to add to the services it offers its car dealer customers with the acquisition of Dent Wizard.

The St. Louis, Mo.-based Dent Wizard provides automotive reconditioning services and protection products to more than 7,000 customers, including 5,000-plus car dealerships.

Terms of the deal, which is expected to close during the first quarter, weren't revealed. Since 2018 Dealer Tire's majority shareholder has been Bain Capital. The company is acquiring Dent Wizard from Gridiron Capital.

Dent Wizard will continue to operate independently under its existing leadership team headed by CEO Mike Black.

“Dealer Tire and Dent Wizard have similar goals, core values and compelling value propositions which make this a powerful partnership,” says Black. “This combination is a great fit because our cultures are very much aligned and we will be thoughtful and deliberate in ensuring that we preserve and harness the best of both organizations as we execute on the many growth opportunities that we see ahead to serve our customers. We have had an outstanding partnership with Gridiron and look forward to the same with Dealer Tire and Bain Capital.”

Dent Wizard services light vehicles with 2,300 technicians who provide these services: paintless dent repair, minor wheel and paint refinishing, interior repair and key replacement, in-transit repair, hail and catastrophe services, as well as related F&I products.

“The combination of Dent Wizard’s reconditioning capabilities and Dealer Tire’s service lane presence offers greater opportunities to help car dealers increase their fixed operations sales and profits and to increase customer retention,” says Scott Mueller, partner and CEO of Dealer Tire. “This acquisition aligns with our strategy of making it easy and profitable for dealers to sell more tires, parts, services and accessories.

“We’ve built our business by consistently driving innovation in the tire distribution business and by providing automotive dealers with the tools and services they need to be successful on the service drive. As Dealer Tire enters our 102nd year in business, strategic investments like this ensure that we are continuously elevating our position as an innovative partner focused on helping dealers grow.”

Dealer Tire manages replacement tire and parts programs for more than 20 automotive original equipment manufacturers in the U.S. and China. It serves more than 8,000 automotive dealerships from nearly 40 distribution centers across the U.S.

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