Sullivan Tire Steps Up Its Support of New England Sports Network

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Sullivan Tire Co. Inc. was the first sponsor of the New England Sports Network (NESN) in 1984, and the tire dealer continues to expand its partnership with the network.

The tire dealer will be the presenting sponsor of the NESN Sports Update and NESN Sports Weekend. Sullivan Tire is also the Official Tire and Auto Service retailer of the network.

As the exclusive and presenting sponsor of NESN Sports Update and NESN Sports Weekend., Sullivan Tire will benefit from the integration of sponsored content across digital platforms including NESN Social and plus promotion in Boston Bruins and Boston Red Sox coverage, The Beanpot broadcast and Red Sox Spring Training coverage.

“From the very beginning of New England Sports Network, we have been honored to be a part, each and every year, of their wonderful growth representing New England Sports,” says Paul Sullivan, vice president of marketing for Sullivan Tire. “Truly, they have helped Sullivan Tire grow along the way."

Sean McGrail, CEO and president of NESN, says, “We’re excited to expand our relationship with Sullivan Tire, a partnership that dates back to 1984 when they became the network’s first sponsor. For 65 years Sullivan Tire has been the standard of quality service throughout New England. We look forward to extending that commitment to our viewers that rely on NESN to get their daily sports news.”

Sullivan Tire has a longstanding history as a sports-sponsoring tire dealership, with the NESN, as well as with partnerships with both the Boston Red Sox and the Boston Bruins. The Norwell, Mass.-based tire dealer has 73 retail locations, 15 commercial truck centers, 14 wholesale distribution facilities, three tire retread facilities, two LiftWorks facilities and a pair of distribution centers. The company has more than 1,200 employees who work in Massachusetts, New Hampshire, Rhode Island, Connecticut and Maine.

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