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Tireco to Debut Brand-Focused Booth at SEMA Show

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Tireco Inc. will be unveiling a new display booth at this year’s Specialty Equipment Market Association (SEMA) Show in Las Vegas, which takes place Oct. 31 – Nov. 3.

Tireco’s booth, #41087, will be in the Las Vegas Convention Center’s South Hall, lower level. It is the company’s largest display to date and will focus on the company's exclusive U.S. wheel and tire brands. Tireco reports it will be unveiling new tread and wheel designs and expansion sizes for its most popular brands such as Milestar, WestLake, Nankang, Forte and Sendel.

Along with new products, the booth will feature three display vehicles. All three vehicles will be centered around Tireco's new Milestar-branded tire lines, focusing on popular enthusiast products and fitments for muscle cars to all-terrain vehicles. Each display vehicle will represent a specific enthusiast segment that Tireco is supporting with its expanded product offerings, and each will be outfitted with extensive modifications to complement the category that it represents, the company notes.

“We’re pleased to return to the SEMA Show, showcasing our exciting new products for the upcoming season,” says Andrew Hoit, Tireco’s vice president of sales and marketing. “The SEMA Show has always been the greatest platform to launch new products, and we’re excited to return at a much larger capacity than ever before.”

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