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Goodyear Adds Dwyer and Dauberman to Consumer Tire Sales Leadership

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Goodyear Adds Dwyer and Dauberman to Consumer Tire Sales Leadership

Goodyear Tire & Rubber Co. has named Mike Dwyer chief marketing officer and Mike Dauberman chief digital officer for its North America consumer business.

Both appointments are effective immediately, and both leaders report to Scott Rogers, who was recently named president, North America Consumer, for Goodyear.

As chief marketing officer, Dwyer will be responsible for brand, product and retail/shopper marketing; interactive/e-commerce; market research; and Goodyear Racing. He joined Goodyear in 2014 as marketing director for its North America consumer business. In that role, he was instrumental in building some of the company’s best-known marketing assets, including extending Goodyear’s relationship with college football and establishing the Goodyear Cotton Bowl Classic.

Dwyer later became global head of brand marketing. Prior to Goodyear, Dwyer worked for Unilever, driving growth in brands across multiple consumer product categories.

In a newly created role, Dauberman will focus on continuing to strengthen Goodyear’s connected business model to enable the company and its customers to win in a rapidly changing environment. Goodyear says his areas of focus include new initiatives to accelerate consumer business and leading a “digital center of excellence” for the region.

Dauberman joined Goodyear in 2011 and was previously senior director, marketing and interactive. In that role, he built digital and interactive team and capabilities and led launch of Goodyear’s e-commerce strategy. Prior to Goodyear, Dauberman worked for Norwegian Cruise Line, leading interactive and consumer relationship management (CRM) initiatives, and prior to that for Travelocity, an online travel retailer.

For more information on Goodyear, visit

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