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Goodyear Will Build a Highly-Automated Tire Plant in Luxembourg

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Goodyear Will Build a Highly-Automated Tire Plant in Luxembourg

The production of consumer tires for the original equipment and replacement market will soon be faster than ever, according to Goodyear Tire & Rubber Co.

Goodyear recently broke ground on an highly automated plant in Colmar-Berg, Luxembourg. The consumer tire plant will feature the company's proprietary Mercury production process.

The company is investing $77 million in the facility, which will produce approximately 500,000 tires annually and create approximately 70 new, full-time positions.

“Mercury addresses the increasing complexity in the tire industry as the number of vehicle models and options available to consumers continues to proliferate,” says Chairman, CEO and President Rich Kramer. “It gives us the capability to increase our speed and flexibility to meet the growing demand for small volumes of high-margin, premium Goodyear tires and to deliver them to customers on demand, faster than ever.”

The technology used in the Mercury production process was developed and tested over the last five years at Goodyear’s innovation and development centers. The name "Mercury" is a reference to the mythical god of trade and travel, which inspired the creation of Goodyear's winged foot logo by company founder Frank A. Seiberling.

“Mercury will advance our connected business model, which aligns all of our assets -- from the production floor to consumers who choose Goodyear online and at retail,” says Kramer. “It will complement our existing high-volume facilities and give us a true competitive advantage.”

The new facility, set to open in 2019, is in close proximity to Goodyear’s Luxembourg innovation center and tire proving grounds.

For more information about Goodyear and its products, visit

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