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E-mail messages from BFS will remind consumers to check tire air pressure

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Now motorists can get free e-mail messages that remind them to regularly check the air pressure in their tires. Bridgestone/Firestone Inc. (BFS) is providing this service through the company’s new TireSafety.com Web site, which is “filled with information to help drivers make the most of their tires,” according to Michael Fluck, the company’s e-business and Internet manager.

By logging onto the site, consumers will learn how the air pressure in their tires affects rolling resistance and fuel efficiency, tread wear and traction, says Shu Ishibashi, executive vice president of Bridgestone/Firestone Inc. and president of the company’s U.S. Tire Group. “Perhaps more importantly, it also affects heat build-up, which can lead to deterioration, premature wear and failure of a tire.”

The company feels the e-mail service will reinforce the importance of regular air pressure checks to improve highway safety and save consumers dollars in both fuel and tire costs.

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