Continental Releases PureContact LS and TrueContact Tour

June 4, 2018

The next generation Pure Contact and True Contact all-season touring tires from Continental Tire the Americas LLC are now available to dealers in the U.S.

Continental Tire introduced the PureContact LS and the TrueContact Tour on June 1.

Both tires are an updated version of their predecessors, the PureContact and TrueContact. Continental says new compounding specific to each tire boosts overall performance versus the prior models, especially in tread life, road noise, and wet braking capabilities.

PureContact LS

The PureContact LS has a 10% improvement in wet traction and 23% improvement in wear over the PureContact, according to Continental. The improvements were achieved through Continental’s proprietary EcoPlus Technology, which enhances wet grip, and improves tread wear and fuel efficiency over the life of the tire.

Other features include:

  • A 50% reduction in noise over the PureContact;
  • traction grooves specifically designed for snow performance;
  • Continental’s “Tuned Performance Indicators” that enable the driver to see when the tire is no longer performing optimally in dry, wet or snow conditions; and
  • The company’s “Alignment Verification System” that shows the driver when it’s time for an alignment.

The PureContact LS is designed for luxury cars and luxury sports cars and is available in 29 sizes from 16 inches to 20 inches.

TrueContact Tour

With a focus on long wear, fuel efficiency, and best-in-class wet braking, the TrueContact Tour is an all-season tire designed for passenger cars, minivans, and small CUVs. The new TrueContact Tour offers improved performance in several areas versus its predecessor.

Key features of the TrueContact Tour include:

  • 27% longer wear over the TrueContact'
  • Greater fuel economy;
  • Proprietary Comfort Ride Technology to reduce road vibrations;
  • Continental’s “Tuned Performance Indicators” that enable the driver to see when the tire is no longer performing optimally in dry, wet or snow conditions; and
  • The company’s “Alignment Verification System” that shows the driver when it’s time for an alignment.

The TrueContact Tour is available in 45 sizes ranging from 15 inches to 19 inches.

“We took two of our leading touring tires and made them even better,” says Travis Roffler, director of marketing for Continental Tire.

“We made generational improvements to the already top performing tires and we are pleased with the advances made. Our engineers created two new compounds specifically formulated for the PureContact LS and TrueContact Tour which resulted in even longer tread life, improved road noise, and excellent wet braking capabilities. We believe consumers will be even happier with these two all-season touring tires.”

Both new tires are backed by Continental’s Total Confidence Plan. Highlights of the Total Confidence Plan include:

  • flat tire roadside assistance: get a flat change and spare installed (or two if needed for free up to 150 miles) in the United States and Canada, 24/7;
  • road hazard: Continental will replace damaged tires for free within the first 12 months of purchase;
  • customer satisfaction trial – if a consumer is not happy with the purchase, Continental will replace the tires in the first 60 days;
  • limited warranty – if the tires become unserviceable within the first 12 months, Continental will replace them for free; and
  • tread wearout coverage – Continental will cover replacements on select products up to 80,000 miles.

For more information, visit www.continentaltire.com.

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