Retail

Goodyear fine-tunes ultra-high performance tire lines

Order Reprints

Goodyear Tire & Rubber Co. will expand its ultra-high performance tire offerings in the United States over the next several months.

In March, Goodyear will introduce 11 sizes in the value-priced Eagle HP Ultra Plus line. The company is adding 16- through 20-inch Z-rated sizes.

Goodyear also will expand its Eagle F1 Supercar tire line by four sizes this summer. All four -- 275/40ZR17, 245/45ZR17, 315/35ZR17 and 275/40ZR18 -- are designed for 1988 and newer model Corvettes, including the ZR-1.

The Eagle F1 Supercar tire is original equipment on the 2001 Corvette Z06. The P265/40ZR17 tires on the front and P295/35ZR18 tires on the rear are larger than the Eagle F1 GS EMT run-flat tires on the 2001 Corvette coupe and convertible, according to the company.

"Ultra performance is where we really shine," says Bob Toth, Goodyear's marketing manager of auto tires. "It's a fantastic market to bond with loyal enthusiasts in racing and street performance. It's also the most profitable segment in auto tires."

Related Articles

Selling High-End Products in a Down Market: Butler Caters to Big 'Wants'

Tire Discounters Helped Secure Essential Status for Ohio Tire Dealers

U.S. Tire Market Is Recovering, and LT Leads the Way

You must login or register in order to post a comment.