Maxxis Goes to Bat With the New York Yankees
Maxxis International-USA is extending its partnership with the New York Yankees for 2018.
Maxxis will be the Official Tire of the Yankees, and the tire company will have signage behind home plate. It's the 15th year of the Maxxis sponsorship of the Yankees. The tire company says the worldwide popularity of the Yankees has been an asset in improving Maxxis' exposure and marketing success.
“We are thrilled to have our brand of premium tires associated with a team of the caliber of the Yankees,” says Maxxis Marketing Manager Matt Clark. “As we’ve grown, establishing the Maxxis brand in markets across six continents, our status as an Official Tire of the Yankees has been invaluable. Our partnership with the Yankees has driven recognition of our brand, while at the same time identifying Maxxis with a team whose name is synonymous with championship and top-quality athletic competition.”
Michael Tusiani, senior vice president of partnerships for the Yankees, says, “We greatly value our long-standing partnership with Maxxis Tire, and expect that the Maxxis Tire signage at Yankee Stadium will continue to strengthen its global brand awareness."
For more information about Maxxis, go to www.maxxis.com.