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Farm Tires: The Majors Are Turning to Radials

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The top two players in the rear farm tire replacement market are shifting more of their focus to radial tire offerings, Modern Tire Dealer’s market share statistics show.

Radial tires make up 41.2% of the U.S. replacement rear farm tire market, an all-time high.

The Firestone and BKT brands hold the greatest market share of both the radial and bias rear tire replacement markets, and both are doing more radial business. Michelin, the brand with the third highest market share in the rear tire market, is a radial-only brand.

Here's a look at MTD's latest exclusive market share figures.

Radial Rear Replacement Market Share

2017 Shipments: 315,600

Firestone 28.0%
BKT 23.5%
Michelin 17.0%
Goodyear 14.0%
Alliance 7.0%
Titan 5.0%
Mitas 2.0%
Trelleborg 1.5%
Harvest King 1.0%
Others 1.0%
Total 100%

Bias Rear Replacement Market Share

2017 Shipments: 450,000

BKT 38.0%
Firestone 24.0%
Alliance 11.0%
Goodyear 7.0%
Harvest King 6.0%
Titan 4.5%
Carlisle 3.0%
Trelleborg 2.5%
American Farmer 1.0%
Others 3.0%
Total 100%

Small Farm Replacement Market Share

2017 Shipments: 1.2 million

Firestone 22.0%
BKT 19.0%
Goodyear 15.5%
Titan 13.5%
Carlisle 12.5%
Harvest King 9.0%
Alliance 3.0%
Trelleborg 2.5%
American Farmer 1.0%
Others 2.0%
Total 100%

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