With the end of one Kumho rebate program comes the beginning of another. The new "Let's Go!" program will last through Jan. 31, 2012.
The previous $50 mail-in rebate program was a coming out party for the Ecsta 4X. The new program features both the Ecsta 4X and Ecsta LX Platinum tire lines.
Kumho also has various Ecsta 4X point-of-purchase materials available to dealers that feature a removable decal advertising the rebate promotion.
"Since the previous rebate promotion was so successful, we decided to not only extend the offer on the Ecsta 4X between Dec. 1, 2011, and Jan. 31, 2012, but to add on the same offer for a $50 mail-in rebate on the Ecsta LX Platinum," says Megan Wentz, marketing communications coordinator.
To take advantage of the rebate, consumers will have to:
* purchase a set of four Ecsta 4X or Ecsta LX Platinum tires between Dec. 1, 2011, and Jan. 31, 2012;
* fill out the rebate form, which can be found at www.KumhoTireUSA.com, and submit the form within 30 days from purchase with a copy of the receipt.
Kumho is backing the campaign with web and print advertising.
