Raybestos, a member of the Affinia Group Inc. family of brands, won "Best in Show" honors at the 2011 Automotive Communications Awards event.
RaybestosGarage.com was named the best in the "Social Media: Business-to-Business" category. The awards were announced during Automotive Aftermarket Industry Week in Las Vegas, Nev., on Nov. 1.
The interactive website offered a behind-the-scenes view of the entire Raybestos ’64 GTO-R build process. Visitors got the inside scoop on everything from:
* design inspiration to chassis and suspension fabrication;
* engine tuning to brake package engineering;
* custom painting to on-track testing.
Visitors were also welcomed to comment on the project, ask questions and even offer advice via Twitter and Facebook. The custom road racer served as the grand prize in the Raybestos 1964 GTO-R Sweepstakes.
“We design our sweepstakes and promotion programs to capture the attention of our consumers, reward our service professionals and celebrate our extensive racing heritage,” says Jeff Stauffer, senior vice president of global marketing for the Affinia Global Brake & Chassis division.
In addition to the Best in Show award, the Raybestos brand brake and chassis group received four other awards.
For more information on Raybestos brand brake or chassis parts, visit www.raybestos.com.
