Hankook Tire America Corp. is taking its sports marketing strategy to the hoop -- specifically the NCAA men's college basketball hoop.
During nine basketball tournaments in November and December, Hankook signage will be featured at courtside. The tournaments will be broadcast not only nationwide, but also on multiple television networks.
Hankook brand exposure will be present at the following events:
1. Ticket City Classic-Austin,
2. CBE Classic,
3. Charleston Classic,
4. Puerto Rico Tip Off,
5. Ticket City Classic-N.Y./N.J.;
6. Maui Invitational,
7. Jimmy V Classic,
8. NIT-Season Tip Off, and
9. Showcase.
“This sponsorship broadens our involvement in sports marketing and puts us in a prime position to gain brand awareness at a time when interest in college basketball is likely to continue to grow during the next few months," says Soo Il Lee, president of Hankook Tire America. "Our behind home plate advertising in professional baseball provided Hankook with exceptional brand building opportunities, and we are confident that our involvement with men’s college basketball will provide us with similar positive benefits.”
Hankook Tire’s advertising participation with men’s college basketball is the company’s latest sports marketing effort to increase brand awareness in the United States. In addition to home plage signage at 22 Major League Baseball team ballparks this year, the company is has participated in a number of motorsports events.
